This project is located within a mixed-use enclave branded CityView ideally located on the main international airport road. CityView features a Four Seasons Hotel, with 48 one-and two-bedroom “pied-à-terre” residences above the hotel and a separate 60-residence tower featuring three-, four- and five-bedroom homes, an office tower, and specialty boutique retail.
At the time of engagement, the developer and the principal investor, Goldman Sachs, had been in the market for about one year, and the sales velocity was unacceptable to the investor.
We were engaged by Goldman Sachs’ Archon Group to invest one week in Bangalore with the sales team and to audit the sales and marketing process. We delivered a 23-point plan to Goldman Sachs recommending where we believed the overall sales and marketing strategy could be refined, specifically to accelerate lead generation and sales conversion velocity.
We were then engaged by the developer to oversee the execution of these recommendations, over the course of a seven month period.
Strategic plan, sales pathing and team vocabulary, database management, photography shoot, website development, handout brochure, main sales brochure, print advertising, email template.
We worked with the sales and marketing team at the project development office in India for about one week each month over the seven months of the project and we facilitated weekly sales team calls. We crafted new, more sales driven creative and worked with the sales team on a more refined segmentation of leads, while revisiting the pathing of the sales process. At the end of our mandate, the sales team secured 21 sales contracts.
To learn more about our key learnings from this assignment, please contact us.