Our work: Key West, FL | Puerto Rico | Beaver Creek, CO | Aspen, CO | St. George’s, Bermuda | Siesta Key, FL | Cabo San Lucas, Mexico (market audit) | Ka'anapali Beach, HI
This example is a fractional Hyatt Residence Club in Aspen, Colorado. The strategy was simple. Those visitors in market are likely to be qualified - they like and can afford Aspen, and they have the ability to travel there, to enjoy the destination.
The client developed a spectacular 5,000 square foot sales center, and the objective was to drive prospects to the sales center and to convert as many prospects as possible.
We were asked to develop print advertising for the local newspapers as well as some handout collateral. The key piece was a beautiful and comprehensive brochure designed to convert qualified prospects from a keen interest to a contract. The budget for the brochure was $100 each.
We printed 3,000 brochures. There were 1,000 fractions for sale. Each sales person was given three brochures at a time with instructions to only give brochure to qualified prospects and to target one sales contract per three brochures distributed. For each contract a salesperson would secure, she or he would be given three more brochures. We worked with three local photographers to develop a project specific light-box of incredible lifestyle, action sports and eclectic local architecture, with a budget of $30k for this stock library. Only three genuine leather covers could be sourced from each hide, at a cost of $84k for 3,000 books ($28 per book).
For information on other Hyatt Residence Club work we have crafted please contact us.