World Trade Center Abuja

Backstory
We were approached by Churchgate Group, developer of the World Trade Center, to re-design the Churchgate corporate website (www.churchgate.com) and to develop a story and sales materials for the mixed-use site in Abuja, capital of Nigeria, the fifth most populated country in thee world.

Mandate
Position and lunch the WTC Abuja brand, to drive interest and sales / leasing.

Scope
Churchgate corporate website, handout and main brochure for residential and office space offerings, print advertising, on-site signage.

Approach

We conducted a strategy session in Lagos and Abuja, and visited the site.

We identified placed a sales team leader for the project with Churchgate so that broker relationships and a sales strategy could be put in place. This team leader stayed on the project for the first 6 months of sales / phase one.

We developed creative approaches in an onsite charette setting, to accelerate and shorten the creative development period.

To learn more about our key learnings from this assignment, please contact us.